Last June, during the last
Global Leadership Summit, Costas Markides, professor of Strategic and
International Management at London Business School, exposed some
remarkable data about the speed of social evolution due to ITC in these years
and the related changes in people minds.
According to research carried on by
University of California, it is proved that surfing the internet can
physically rewire our neural pathways, changing the structure of our
brain. Consequences of this change are cursory reading, an attention
span reduced to seconds, a more superficial learning and a hurried
and distracted thinking.
The impact of these alterations is
wide by a social and economic point of view. People behaviours
about work, shopping, social interactions are changing rapidly and
all the social, political, economic institutions are trying to find
the way to adapt.
Professor Markides underlined, for
example, that in employee jobs hierarchy is diying. With the new ICT
tools people can work everywhere (home, airport, Starbucks, etc.) and,
more and more oftnen, they have to work in network with non-employees
on common projects. In other words, employees are turning into
co-creators.
This leads, in our opinion, to a
specific need of entrepreneurial attitudes to be shared among
employees. The new job positions will not request anymore to execute
orders but to be proactive, creative and problem-solving, all
carachteristics of the entrepreneur mindset that can be learned.
That's why in the next future more
and more HR offices will be interested in training their workers in
this direction. Because this kind of training will also contribute to
find and built strong motivations and emotional rewards that,
according to Markides speech, are the new incentives that current and
future employees will search.
